Getting your RegTech to market
Let me work with you and your team to develop the market opportunity for your RegTech innovation. I can help get your proposition and how it is presented just right for the market. Together we'll make that proposition clear, relevant and motivating for your clients to engage with, and inspiring for you and your sales team to sell.
After my initial discovery process, you may decide to engage me for all the steps below. If your business is already in a good place, and you just need project-level help, then services and solutions from within this array could be all you need.
Value proposition
Your solution cures client headaches. Your RegTech innovation is offering to fix industry problems, and this offer is the reason why clients in the industry will buy from you, and not from your competitors, and it is why clients won’t want to build in-house.
Your solution overcomes the workarounds, the pains, the workflow issues, and the risks that the client is running. Equally, your solution is offering to optimise client operational process, reduce their costs and help them succeed in their mission. Let's get the value proposition nailed down.
Competitive differentiation
What you’re able to offer is unique. There is a combination of your organisation, your skills and expertise and your well-founded credentials, and of course your RegTech innovation that will make your solution stand out - differentiated and relevantly so - from the field.
Let’s find this together, I can help you discover this – this differentiation is yours and for your RegTech alone. No one else has your competitive advantage: it's your ‘unfair’ advantage, unique.
Marketing communications
You might be launching from zero, or building from an early start. You might have clients, or not. You might have an idea - or a mature product. You might have competitors in the same space – or if you are an originator you might not, you could have a clear field. Your clients might know they need your RegTech solution already and only need to find you, or they may not yet know you even exist.
Let me help work out your marketing communications – but before that, we’ll start with developing your marketing strategy and marketing plan to precisely navigate these challenges.
Investment case
We can work on a business case for everything that needs enhancing so that your RegTech innovation can win. That might include justifying expenses on any marketing execution, for either the content or the campaign. Sometimes of course it might be that your RegTech product or service mix is not yet mature – how will you sell the vision to your investors or to potential early adopter clients?
Investment in developing a successful route to market is not just about sales and marketing spend – let me look at your product too.
Go To Market
This is about launching and establishing your solution as the go-to winner in your space or you could have a smaller objective – an upgrade, a market-driven opportunity. Most of the time go-to-market is something bigger, it’s working out the route from where you are now – awareness, credibility, price, market share and segmentation – whatever the objective is – to where you need to be.
That route will be so, so much better faster and cheaper and so, so much more effective if it is chosen well.
1) Work with you, and market discovery, to understand your opportunity
1) Work with you, and market discovery, to understand your opportunity
1) Work with you, and market discovery, to understand your opportunity
2) Developing Go To Market through marketing planning
1) Work with you, and market discovery, to understand your opportunity
1) Work with you, and market discovery, to understand your opportunity
3) Project delivery and new process creation for the future
1) Work with you, and market discovery, to understand your opportunity
3) Project delivery and new process creation for the future
Let’s talk
Looking for help to elevate your RegTech business for a competitive edge?
To work out your value proposition? To develop a marketing communications plan? To go to market?
Any questions?
Just get in touch.